HAS TWILIO GONE TOO FAR?: Twilio’s Software Development Kit, Segment, Embedded in Various Mobile Applications May Constitute a Violation Under CIPA.

Hi CIPAWorld! The Baroness here. And I have a new interesting putative class action that was just filed.

Noah Bender v. Twilio, Inc. filed in the Northern District of California.

This one is about eavesdropping on consumers’ “sensitive” in-app communications.

Some background.

Twilio has developed a software development kit called Segment.

Software developers can integrate Segment into their applications to collect data on a consumer, including, but not limited to, search terms, search results, keystrokes, button presses, page views, and consumers’ names and email addresses.

On information and belief, the Complaint alleges over 11,000 mobile app developers have integrated Segment. And the apps that have integrated Segment are across the board—shopping, productivity, gaming, and even mental health apps.

Segment uses the data to gather insights and analytics regarding a consumer and uses the data it collects across various apps…