Peloton Spinning Its Wheel in CIPAWorld?

Peloton was once the darling of Wall Street. Really made an uphill climb during COVID. But, it has since fallen on harder times. 

Mainly because people can ride bikes outside and walk outside now.

And now, they are in CIPAWorld. They are stuck. Some would say “stationary” in CIPAWorld.

While we love it, it’s not the best place to be if you are a larger company.

In Julie Jones et al v. Peloton Interactive, Inc., 2024 WL 3315989 (S.D. California July 5, 2024), Peloton filed a motion to dismiss the Plaintiff’s claims that Drift, a third party software, intercepted and recorded chats on Peloton’s website. Plaintiff claims that users are not informed of Drift intercepting the messages and users think they are dealing with a Peloton representative. However, Drift “allegedly harvest data from the chat transcripts it intercepts, and then interprets, analyzes, stores, and uses the data for a variety purposes” (sic). Plaintiff’s complaint alleges a single…