CIPA SUNDAY: Class Certified! Instant Replay Catches Prudential Offside—It’s 4th & Long, What’s Their Next Move?

Greetings CIPAWorld!

We are bringing back CIPA Sundays! And what better day to do it than Super Bowl Sunday—where the only replay we should be analyzing is on the field. But off the field, a different kind of replay is making headlines—one that allegedly tracks every move you make online, even the ones you think are erased. While millions tune in for the big game, another play-by-play happens behind the scenes. Imagine filling out an online life insurance quote form. You type in your age, financial details, and perhaps even information about your medical history. Then you delete something, perhaps reconsidering how much you want to share. But what if that erased data was never truly gone? What if every keystroke, every backspace, every moment of hesitation was silently recorded? That’s exactly what Prudential Financial allegedly did, and a federal court gave thousands of California residents the green light to challenge the practice together.

In a significant ruling…